Collaborating closely with our friends at Studio 3AM, we shaped the SXSW Sydney 2024 identity through design and sound. We crafted an audio identity that embodies the event’s four pillars - Technology, Screen, Music, and Games - and captures the spirit of innovation, creativity, and connection central to SXSW.

For the screen title sequence, we composed a piece that merges spooky and playful tones, perfectly complementing the psychedelic visuals. Inspired by arthouse, horror, indie, and fantasy film genres, the music adds an immersive layer to the sequence, balancing eerie and whimsical elements to create an engaging introduction to the event (delivered in multichannel surround mix).